REVIEW · ITALY
Private Trip to the Vineyards of Ginosa with tasting from Matera
A small winery can tell a big story. This half-day trip from Matera takes you by private van into Ginosa, where you visit a family-run cellar, walk among old vines and olive trees, and taste Puglian wines with local snacks. I like the private transportation and the simple focus on wine, land, and food. I also like that the tasting comes after the cellar and vineyard visit, so you have some context for what reaches your glass.
The main caution is time. The winery is small, and the working visit may take only about 45 minutes, with another 45 minutes for the grounds and vineyards. That can feel pleasantly personal, but the $227.49 price is easier to justify for a private outing than for a long, detailed wine-school experience.
Key points to know before you book

- A private van links Matera and Ginosa: Your group travels in an air-conditioned vehicle rather than joining a large coach.
- The winery visit is intimate: The cellar and production area are small, so the experience feels focused but not extensive.
- Vineyards and centuries-old olive groves share the setting: The walk gives you a direct look at the farming traditions behind the wine.
- The tasting includes local snacks: You get wine paired with regional products, not wine alone.
- The tour lasts about four hours: Roughly two hours are spent on the road, leaving about two hours at the winery.
- A 24-hour cancellation window gives useful flexibility: You can receive a full refund if you cancel at least one day before departure.
From Matera to Ginosa in a private van
The day begins at Martulli Viaggi, at Via Alessandro Volta, 3/5, in Matera. From there, you ride toward Ginosa in an air-conditioned van. The drive takes about an hour each way, so transportation accounts for half of the tour.
That travel time is not wasted if you want a change of scene from Matera. You move from the famous stone quarters and ravines around Matera toward the agricultural country of Puglia. The route gives you time to settle into the day without worrying about navigation, parking, or who has to avoid the wine at lunch.
Private transport is especially useful here. You are not being moved between several unrelated stops or packed into a large sightseeing bus. Your own group takes the trip together, which makes the outing a good fit for couples, families, or friends who want a quieter pace.
There is one practical wrinkle. A past departure was about 15 minutes late, so I would avoid scheduling a tight Matera appointment immediately afterward. The return is planned for the original meeting point, but road conditions and a late start can eat into your afternoon.
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Ginosa’s small winery and cellar visit

At the winery, a local expert introduces you to the producer’s methods and the tradition behind the bottles. The cellar and production facility are described as small, which matters. You are not entering a grand industrial estate with miles of equipment and a long museum route.
Instead, expect a compact visit of about 45 minutes. You can see the setting where the wine is made and hear how the producer approaches the work. The small scale may make the explanation feel more direct, especially if you prefer a family operation to a commercial attraction.
The trade-off is clear. If you have toured large European wine estates, this stop may seem brief. The visit is enough to give the tasting a sense of place, but it is unlikely to satisfy someone looking for a technical study of grape varieties, fermentation, aging, or production volumes.
I would treat the cellar stop as an introduction rather than the main event. The most appealing part is the human scale. The family who owns the property has been described as lovely, and that warm welcome appears to be one of the strongest parts of the experience.
Walking among vines and old olive trees

After the cellar, you spend about 45 minutes outside among the vineyards and olive groves. This is where the tour connects the bottle with the land around it.
The setting includes centuries-old olive trees, giving the walk a distinctly Puglian character. Wine and olive oil are not abstract regional products here. They come from working fields, shaped by weather, soil, harvest timing, and long family traditions.
You should expect a gentle stroll rather than a demanding hike. The tour description emphasizes views and a connection with nature, but it does not give a trail length or difficulty rating. Wear shoes that are comfortable on uneven ground, since vineyards and groves are not paved city streets.
The outdoor stop also gives the day some breathing room. After riding from Matera and standing inside the production area, you can slow down and take in the countryside. If you enjoy photographs, this is likely the best part of the trip for broad views of vines and olive trees.
The season and weather will affect this stop. The experience requires good weather, and poor conditions can lead to a new date or a full refund. That policy is sensible because the vineyard walk is a meaningful part of the tour, not a minor extra.
A Puglian wine tasting with local food
The final stop at the winery is a tasting of its best selections, paired with local snacks. You do not simply sample wine in isolation. The food pairing shows how the region’s wines fit with the everyday flavors of Puglia.
The tasting lasts about 30 minutes. That is enough for a pleasant introduction, but it is not a long lunch or a full meal. Lunch and dinner are not included, so plan to eat before or after the outing if you need more than small local products.
This arrangement works well for people who want a taste of Puglia without committing to a full food tour. You get wine, regional bites, and an explanation of the producer’s work in one compact visit. It also keeps the schedule manageable for a short stay in Matera.
I would not book this expecting an expansive tasting menu. The available details do not specify the number of wines, the labels, the grape varieties, or the exact foods served. What you can count on is a selection of the winery’s wines and local snacks, with the tasting tied to the place you have just visited.
That order is important. You first see the cellar, then the vines and olive trees, and only then sit down with the wine. Even a brief tasting feels more meaningful when you know where the products come from.
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Is $227.49 a fair price?

At $227.49 per person, this is not a budget activity. The value depends heavily on your group size and how much you value privacy.
You are paying for a private vehicle, a driver or transfer service, a guided cellar and vineyard visit, and the tasting with local snacks. For a couple or a small group, the private format can make the price reasonable. You avoid a large coach, keep the outing to your own party, and travel comfortably between Matera and Ginosa.
The two-hour round trip also affects the calculation. About half of the four-hour schedule is spent in transit. That is useful transport, but it means the actual winery program is fairly compact. I would see the price as paying for a private countryside excursion with wine, not for four full hours of winery instruction.
Group discounts are available, which may improve the value for a larger party. Because the activity is private, it is worth checking the final group price rather than judging the per-person figure alone.
If your priority is a long winery visit with several estates, a full meal, or an advanced tasting class, this may not be the right choice. If you want an easy private escape from Matera and prefer a personal farm setting to a busy commercial tour, the price is easier to defend.
Who will enjoy this half-day outing?
I would recommend this trip to you if you want to see more of the countryside around Matera without renting a car. The private transfer removes the stress of driving, and the four-hour length leaves most of the day open.
It suits wine beginners particularly well. You do not need detailed wine knowledge to appreciate a cellar visit, a walk through the vines, and a tasting with local foods. The experience gives you a friendly starting point without turning the day into a lecture.
It also works for couples and small groups who care about privacy. Since only your party participates, you can enjoy the outing without adapting to a large group’s pace. Families may also find the short length manageable, although children who are not interested in vineyards may have less to do during the cellar explanation and tasting.
I would be more cautious about booking it if you want extensive history, a large estate, or a full meal. The winery is small, the organized visit is brief, and lunch or dinner is not included.
Timing, comfort, and small practical details
The tour begins in the morning and ends back at the Matera meeting point. The stated schedule is approximately one hour from Matera to Ginosa, 45 minutes at the winery, 45 minutes among the vineyards and olive groves, 30 minutes for tasting, and one hour back to Matera.
That adds up to about four hours. Give yourself a little spare time around the activity, especially if you have a train, airport transfer, or timed attraction later in the day.
The van is air-conditioned, a useful feature during warm months. You should still dress for outdoor time, since the visit includes a walk through vineyards and olive groves. Bring water and sun protection if the weather is hot, although these items are not listed as inclusions.
The tour includes private transportation, the guided cellar and vineyard visit, wine tasting, and local snacks. Tips are not included, and there is no lunch or dinner service.
Confirmation arrives when you book. The activity states that most people can participate, but no specific accessibility details are provided. If you need step-free access or have mobility concerns, ask Martulli Viaggi before booking, particularly because the program includes outdoor grounds.
Cancellation is free up to 24 hours before the start time. A cancellation made less than 24 hours ahead is not refunded, and late changes are not accepted. Since the outing depends on good weather, the operator offers another date or a full refund if poor conditions force cancellation.
The return to Matera
After the tasting, you ride back to the same meeting point in Matera. There is no extra stop for lunch, shopping, or sightseeing in Ginosa, so the trip remains focused and easy to follow.
That simplicity is part of its appeal. You do not need to plan a route through unfamiliar rural roads or work out how to get home after drinking wine. The driver handles the return while you carry back the flavors and impressions from the winery.
The drive home also gives you a chance to compare the wines you tasted and decide what you liked. Since the day is short, you can still have dinner in Matera or continue with evening plans.
Should you book this Ginosa wine tour?
Book it if you want a private, comfortable outing from Matera that combines a small winery, old olive groves, a vineyard walk, and a short tasting. The strongest points are the family-scale setting, the friendly welcome, and the convenience of private transport.
Think twice if you expect a grand estate, a long technical tour, or a substantial meal. The winery visit is compact, and roughly two of your four hours are spent traveling.
For the right person, this is a pleasant way to add Puglia to a Matera trip without making the day complicated. I would choose it for a couple or small group that values an authentic rural setting and a relaxed schedule more than a large selection of wines or an intensive tasting course.
FAQ
Where does the tour begin?
It begins at Martulli Viaggi, located at Via Alessandro Volta, 3/5, 75100 Matera MT, Italy.
Where does the tour end?
The activity ends back at the meeting point in Matera.
How long does the experience last?
The tour lasts approximately four hours, including the van rides between Matera and Ginosa.
Is transportation private?
Yes. The tour includes private transportation in an air-conditioned vehicle, and only your group participates.
What is included in the price?
The price includes the air-conditioned vehicle, private transportation, a guided tour of the cellar and vineyards, wine tasting, and local snacks.
Are lunch and dinner included?
No. Lunch and dinner are not included in the experience.
Can I cancel for a full refund?
Yes. You can receive a full refund if you cancel at least 24 hours before the experience begins. Changes or cancellations made less than 24 hours ahead are not accepted for a refund.
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